Ch.5: Trends of F&B Operations

Trends of F&B Operations

1.Being Responsive to Customers’ Tastes & Market Demand

• In today’s global marketplace, where growth via acquisition is prominent, the key to sustained positive financial performance is the ability to understand and respond to consumer tastes and competitive pressures while reducing cost of production or operations.

2.Being Socially Responsible and Keeping Sustainability

• Restaurants want to have a positive impact on society and the environment. In addition, they want to turn sustainability challenges into business advantages. At the heart of a well-planned sustainability program is the belief that corporate investment in environmental and social responsibility must strengthen business performance to be successful. For instance, part of the revenue goes to some charitable organizations. It must reduce environmental impact, achieve genuine economy in the use of resources, deliver a return on investment, and enhance the equity of the restaurants.

3. Maintaining Customer Loyalty

• Customer loyalty is the key to the success of the business, and maintaining customer loyalty is achieved through consistently manufacturing high-quality food, membership discount, and regular coupons. In doing so, value is added to the brand. Therefore, protecting the brand loyalty is the core to financial strength, whether you are providing a local product, a high-value import, or a global mega-brand.