Ch.6: Local Trends about Restaurant Business

1. Different promotion channels


      In the old days, the promotion of restaurants is usually placing advertisement on newspaper, magazines, television and word of month.  The network power is rapidly growing in the web, such as Facebook and Twitter. The restaurant will use more the internet to promote the company. Also, the cost of advertisement on the web is much lower than the newspaper or magazines. Also, promotion on the telephone apps is also a increasing trend.

2.    E-commerce of restaurant

As technology has evened the playing field, local restaurants can setup and manage social media to attract new customers and doing business. The restaurant may receive order on the web and deliver to the customers’ house. Also, potential and existing customers can see the online menus from the phone or at everywhere easily. Doing business on web is more easy and convenience for the customers. Another big trend of 2011 is the growing momentum of the "Go Local" movement. It's not about west coast or east coast; it's about my town, my neighborhood, and my food. People are not only buying locally grown or raised food for home, but they are also looking for that local support in their restaurants.

3.    Difference in menus

The customers are more and more concern about health. They are more care about where are the materials come from and they prefer more nutritionally foods. So the nutritionally foods will appear more in the menus. Also, as the customers want to know the whole ingredients of the food, the menus will contain the ingredients of the dishes.

4.    Increase in in-restaurant preparing meals

As customers concern how the food is cooked and whether the cooking process is clean enough, there will be more in-restaurant preparing restaurant. So customers can see the cooking process and increase the confidence towards the restaurant. Also, the in-restaurant preparing meals can be appealing to customers too.