Ch.11: Strategies of Operating Gaming Entertainment

More about the Successful Strategies of Operating Gaming Entertainment

-Provide surprising amount lucky draw

For example, Sands Macau provides free shuttle bus service and lucky draw. Customers may win $1,000,000 cash if they travel by their express. It attracts many customers go to play in the Sands Macau.

-Provide more entertainment in the Casino

For example, the Venetian Macao is a new gaming centre. It provides gambling, hotel service, kid’s zone, and shopping mall. The gaming centre provides services that suitable for a family. When the parents play in the Casino, then the children can play in the kid’s zone. The parents do not have to worry about their kids. Therefore, they can play longer and spend more.

-Alliance, cooperate with other gaming corporation, much competitive

For example, Dr. Stanley Ho cooperates with Star Cruise Limited (the leading global leisure, entertainment and hospitality corporation) to build a new Casino. In order to increase their market share in gaming industry, and also decrease the threat of other Casino.