Ch.11: Strategies of Operating Gaming Entertainment

More about the Successful Strategies of Operating Gaming Entertainment

-Provide surprising amount lucky draw

For example, Sands Macau provides free shuttle bus service and lucky draw. Customers may win $1,000,000 cash if they travel by their express. It attracts many customers go to play in the Sands Macau.

-Provide more entertainment in the Casino

For example, the Venetian Macao is a new gaming centre. It provides gambling, hotel service, kid’s zone, and shopping mall. The gaming centre provides services that suitable for a family. When the parents play in the Casino, then the children can play in the kid’s zone. The parents do not have to worry about their kids. Therefore, they can play longer and spend more.

-Alliance, cooperate with other gaming corporation, much competitive

For example, Dr. Stanley Ho cooperates with Star Cruise Limited (the leading global leisure, entertainment and hospitality corporation) to build a new Casino. In order to increase their market share in gaming industry, and also decrease the threat of other Casino.

Ch.11: Social Impact - How Gaming Entertainment converges with Hospitality Industry

How Gaming Entertainment converges with Hospitality Industry in terms of its 

Social Impact

a.       positive impact

-  Diversification of society 

The more industries in a society, people can have more social activities to give fun to their lives. The gaming industries help to provide service and places for citizens to relax in holiday and leisure time in order to release their stress from the daily life and career.

-  Higher reputation in the world 

As more tourists around the world visit the country, higher global reputation the country obtained. It is a virtuous circle which higher reputation attracts more tourists comes to the country in the future.

b.      negative impact

  

-  The twisted social structure and value

When the society emphasize on the development of gambling industry, the social structure and citizen’s core value will be twisted. As the gambling industry is booming, more people would like to enter the industry for career. And gradually, the social culture will focus on entertainment. For instance, many teachers give up their job and enter the casino industry for chasing higher income and the ‘expected’ future perspective.

Ch.11: Economical Impact - How Gaming Entertainment converges with Hospitality Industry

How Gaming Entertainment converges with Hospitality Industry in terms of its Economical Impact

a.       positive impact

- The increased overall tourism revenue

The more entertainment are provide, the more tourists can be attracted to the country. As tourists not only spend money on those entertaining industry, they also shopping and visiting other attractions. Many other industries can be benefited from the increased number of visitors and finally the overall tourism revenue will boost.

-  The multiplier effect to other sectors of hospitality industry and other related industries

Tourism not only gains revenue in the tertiary sector, it also encourages growth in the primary and secondary sectors of industry. This is the multiplier effect which money spent by a tourist circulates and grows through different sectors of a country's economy.

For example, the tourists’ money spent in a hotel directly benefits the hotel, but it also indirectly helps food suppliers because the demand increased and those suppliers may buy more from local farmers.

-   The increased tax revenue of government 

The more revenue the gaming industries gain, the more amount of tax they need to pay to government. For example, a high percentage of Macao government tax revenue comes from the tax of casinos. 





 

b.      negative impact

-   Economy easily be affected by other countries

If the economy and tax revenue rely on the tourism, the ability of self-controlled economy will be lower. The bad impact is the country’s economy is easily be fluctuated by the economy of the major visitors’ countries and even the global economy.

Ch.10: Trends in Recreation & Leisure

1.    Increase in demand of elderly recreational activities

As Hong Kong is facing aging population, there will be more people in older ages. Also, as many of them have relatively high disposable income. They will demand the less active recreation activities, such as gardening and golfing.

2.    More playgroups of children

s Hong Kong is a international city, the competition between the new generation is becoming more keen. As a result, many parents want to train and educate their children’s at their early age, some even few months old. The playground’s objective is letting the children learn from the games. So there will be more playgroups of children, even babies.

3.    More “green” recreation with high quality and safety

People in Hong Kong has a high education level, they seek for the recreation which is environment friendly. Also, as they have a relatively higher disposable income, they want to use the high quality facilities. Safety will be also concerned.

Ch.10: Recreationh, Theme Parks and Clubs

One taught topic interested - Country Clubs

Denfinition of Country Clubs

It is a private club offering services and recreational activities to their members. The member has to pay a membership fee. And the membership fee is usually by annual subscription. Most of the country clubs offer a variety of recreational sports facilities and are located in suburban or rural areas. The examples of country club are golf club, swimming club and tennis club. Also, the country clubs usually provide hospitality to members and guests such as lounges, restaurant, bar and banquet facilities. In addition, the club often has its own courses provides to the members, such as a golf course offered by a golf club.

Closed memership

The country club may have closed membership. It means that not all people can join the country club. In America, the membership fee in the small towns is not as expensive as in the larger cities because there is limited number membership of the clubs. Also, the club may be exclusive. Historically, many country clubs in America refused to accept members of minority racial groups, non-white Americans and Jewish.

Examples of exclusive country clubs

 1. Kansas City Country Club

The first example is Tom Watson, who was a professional golfer. In 1990, he resigned from the Kansas City Country Club because the club denied a civic leader Henry Bloch’s membership as he is a Jewish. Since the nationally-publicized protest of Watson, the club accepts several minority and Jewish members.

2. Augusta National Golf Club

The second example is the Augusta National Golf Club, where the Masters Tournament is played. It is one of the best known clubs than does not accept female membership till now. And the club is restictive of receiving members. It invites the people to join rather than waiting people to join. The members of the clubs are also celebricities such as Bill Gates.

Ch.10: Different Types of Clubs & their Functions

There are many types of clubs all over the world. Different clubs have different culture and objectives. And the attractiveness of the clubs is people can join together with similar hobbies and lifestyle. Also, they can take advantage of the social opportunities. The participants can choose the club which is most suitable for their lifestyle and preference. The followings are the types and the example of the clubs:

Sports Club

Sports club offer a variety of recreational sports facilities to their members. Some may also offer their own sports courses and social activities too. The sports facilities may be either indoor or outdoor.

Badminton Club

The Hong Kong Badminton Club (HKBC) is a non-profit society of Hong Kong. The functions of the club are providing a location of playing badminton games, offering members the opportunity to meet new people and providing coach to teach the members. The members have to pay a half-year membership fee. Also, HKBC usually organize games among members in order to ensuring the members can learn from the others.

Hobby Club

Hobby clubs provide the interest and enjoyment of  their members. The members with the same hobbies can have opportunities to share with each others. A hobby can make people increase their substantial skill and knowledge. But enjoying the personal fulfillment is the most important of having hobbies.

War Gaming Club

Rogue Traders war gaming club organize war games for their members frequently provided with war game facilities. Also, they will organize some gathering for the members. They have a fixed meeting per week and the members can buy the war game equipment from the club.

Personal Clubs

Personal clubs are similar to Hobby Clubs. These clubs have a small size and usually do not have owned facilities. These clubs are run by a few close friends while the theme of the club is the things they like to do together. They may have their personal website for their clubs. And the membership is restrictive too.



Country Clubs

Country club offers the facilities and recreational activities to their members. Some of them may use its function venues to hold the wedding ceremony. The members can enjoy the facilities in there such as swimming pool, children’s playrooms and piano room. The membership can be for residents, daily and special usage members.

Club Siena

It is a club for its residents or daily members to enjor the services and facilities provided there.

Professional Clubs
Professional clubs are partly social and partly professional in nature. They provide professionals with opportunities for advanced education, presentations on current research, business contacts and other advantages.

Hong Kong Medical Association
The Hong Kong Medical Association brings together all medical practitioners to serve the people of Hong Kong. Its objective is to promote the welfare of the medical profession and the health of public.

Wk.9: MegaBox McDonald's Visit

Findings and Learning Experience of Mega Box McDonald's Visit


There are some actions for safety:
-->Ensure the air-conditioning system keeping running
-->Ensure all employees washing their hands first before working
-->Some employees wear mask when they are working
-->Ensure that all tools are clean

The process of Make For You system:
1. Customer makes a order
2. Taking a toasting hamburgers
3. Adding some ingredients into the hamburgers
4. Collecting the foods

Our experience of McDonald's visit is very wonderful. As we cannot go into the place of working, we do not know the actual working area and their working process. Now we can know more by this visit and understand more concepts about this subject. There is really some great concept under the operation!